The Jump Start Project - Pimpama State Secondary College

Hannah Ison, Erica Patrick and Gabi Wild
Ongoing strategic design immersion, ideation + education within schools

We were invited by Tom Allen to assist in the Jump Start Project. Jump Start aims to redefine design thinking and social entrepreneurship education by providing students with the knowledge and skills to tackle enterprise problems. Tom Allen from Seven Positive directed the Jump Start program, providing an extensive strategic design background and experience in creating the opportunity for positive futures through enterprise practices. The program ran over a 13 week period with the objective of creating student led social enterprise opportunities that benefit the local community to tackle the wicked problems of e-waste and food waste. Jump Start was implemented at Pimpama as part of the Designer-in-Residence placement program.

We were given the opportunity to create a lesson plan about branding for the Jump Start Project. Our lesson plan took place in week 4 of the program, where students were required define their projects purpose, value propositions and idea generation. In the upcoming weeks to this students had formed groups and have mapped out current and future scenarios and participated in observation and research on the chosen topic. Our lesson plan covered the fundamentals of branding through a mixture of activities to develop a brand personality, name and graphic elements. Overall, the students developed a comprehensive knowledge of how a brand is created and the importance of how branding is more than just a visual outcome.

This workshop explored:
• Brand Strategy
• Brand Personality Development
• Graphic Concept Development

Find out more about the Jump Start Project here:
http://www.jumpstartproject.com.au/

Max Reynolds